AI Vendor Directory · AI in productivity suites
Does HubSpot Breeze train on your data?
Yes — trains on your data by default. Vendor-stated default: yes — the account-level 'AI Model Training' setting is on by default (all tiers), with self-serve Super Admin opt-out. HubSpot's AI trust page: 'You can control whether your data is used to improve HubSpot's models, and opting out is always available' — i.e. use of customer data for HubSpot model improvement is the default. Super Admins turn off the 'AI Model Training' toggle in account AI settings; HubSpot states 'turning this setting off doesn't limit your access to AI features,' and accounts with Sensitive Data enabled 'are opted out of AI model training by default and can't opt in.' Third-party LLM providers are contractually barred: 'we contractually require that they do not train their models on HubSpot customer data,' with temporary processing only. Context: after the July 2026 Contact Discovery backlash HubSpot committed that future cross-customer data uses would be opt-in — watch terms changes.
By the Shieldra Compliance Team · Last updated 2026-07-29
What is HubSpot Breeze?
Breeze is HubSpot's embedded AI layer — Copilot, Breeze Agents (customer/content/prospecting) and AI features across Marketing, Sales and Service Hubs.
Key facts
- Vendor: HubSpot — https://www.hubspot.com/products/artificial-intelligence
- Trains on customer data by default: yes — the account-level 'AI Model Training' setting is on by default (all tiers), with self-serve Super Admin opt-out
- Source for the training answer: https://knowledge.hubspot.com/account-management/hubspot-ai-mode-training
- Last verified: 2026-07-29
What certifications does HubSpot Breeze hold?
No certifications were listed on the vendor's published pages as of 2026-07-29.
Security, DPA, and subprocessor links
- Security / trust page: https://trust.hubspot.com
- Data processing agreement (DPA): https://legal.hubspot.com/dpa
What is your EU AI Act role when you build on HubSpot Breeze?
Deployer; Article 50 transparency applies where Breeze customer agents chat with your end users (disclose AI), and AI-generated marketing content at scale should be identifiable as such under Article 50(2)/(4) good practice.
What to record in your AI registry
- Provider: HubSpot
- Model type: third party api
- Data typically flowing to the vendor: CRM records and contact PII, emails and conversations, support tickets, website/content data
Sources
- https://www.hubspot.com/products/artificial-intelligence/ai-trust
- https://knowledge.hubspot.com/account-management/hubspot-ai-mode-training
- https://legal.hubspot.com/dpa
- https://trust.hubspot.com
Disclaimer
Curated from vendor-published pages on the date above. Vendor terms change - verify against the cited sources before relying on a profile for a procurement decision. Last verified 2026-07-29.
Frequently asked questions
Does HubSpot Breeze train AI models on your data?
Yes — trains on your data by default. Vendor-stated default: yes — the account-level 'AI Model Training' setting is on by default (all tiers), with self-serve Super Admin opt-out. HubSpot's AI trust page: 'You can control whether your data is used to improve HubSpot's models, and opting out is always available' — i.e. use of customer data for HubSpot model improvement is the default. Super Admins turn off the 'AI Model Training' toggle in account AI settings; HubSpot states 'turning this setting off doesn't limit your access to AI features,' and accounts with Sensitive Data enabled 'are opted out of AI model training by default and can't opt in.' Third-party LLM providers are contractually barred: 'we contractually require that they do not train their models on HubSpot customer data,' with temporary processing only. Context: after the July 2026 Contact Discovery backlash HubSpot committed that future cross-customer data uses would be opt-in — watch terms changes.
What certifications does HubSpot Breeze hold?
No certifications were listed on the vendor's published pages as of 2026-07-29.
What is your EU AI Act role when you build on HubSpot Breeze?
Deployer; Article 50 transparency applies where Breeze customer agents chat with your end users (disclose AI), and AI-generated marketing content at scale should be identifiable as such under Article 50(2)/(4) good practice.
