EU AI Act · Art. 50(1)
Tell people they are interacting with AI
Design the system so users are informed they are interacting with AI at or before first interaction, unless obvious to a reasonably informed person. Law-enforcement carve-outs may apply.
By the Shieldra Compliance Team · Last updated 2026-07-29
What do you actually have to do?
Design the system so users are informed they are interacting with AI at or before first interaction, unless obvious to a reasonably informed person. Law-enforcement carve-outs may apply.
Statutory basis: Art. 50(1) — https://artificialintelligenceact.eu/article/50/
When does it apply?
- 2026-08-02 — applies from 2 August 2026
Does ISO 42001 or NIST AI RMF cover this duty?
Requirement-level mappings from Shieldra's crosswalk pack (v2026.07.30). Partial mappings contribute evidence but deliberately do not count as coverage.
| Mapped requirement | Strength | Why (and what’s missing) |
|---|
| ISO/IEC 42001 A.8 | Partial | A.8 user-information processes are the natural home for interaction disclosure, but Art. 50(1) requires a specific in-product notice at or before first interaction. |
| NIST AI RMF MEASURE-2.8 | Partial | MEASURE 2.8 examines whether users can tell they are interacting with AI; Art. 50(1) requires actually building that disclosure into the product. |
Disclaimer
Compliance guidance, not legal advice. Confirm obligations with counsel. Pack verified 2026-07-29.
Frequently asked questions
What does "Tell people they are interacting with AI" require?
Design the system so users are informed they are interacting with AI at or before first interaction, unless obvious to a reasonably informed person. Law-enforcement carve-outs may apply.
When does this obligation apply?
applies from 2 August 2026
Who does this obligation apply to?
The provider role under the EU AI Act. Statutory basis: Art. 50(1).
