EU AI Act · Art. 50(4)
Disclose deep fakes you deploy
Disclose that image, audio, or video content resembling real people, objects, places, entities, or events — where it could falsely appear authentic — has been artificially generated or manipulated. For evidently artistic, satirical, or fictional works, disclosure may be made in a manner that does not hamper display or enjoyment.
By the Shieldra Compliance Team · Last updated 2026-07-29
What do you actually have to do?
Disclose that image, audio, or video content resembling real people, objects, places, entities, or events — where it could falsely appear authentic — has been artificially generated or manipulated. For evidently artistic, satirical, or fictional works, disclosure may be made in a manner that does not hamper display or enjoyment.
Statutory basis: Art. 50(4) — https://artificialintelligenceact.eu/article/50/
When does it apply?
- 2026-08-02 — applies from 2 August 2026
Does ISO 42001 or NIST AI RMF cover this duty?
Requirement-level mappings from Shieldra's crosswalk pack (v2026.07.30). Partial mappings contribute evidence but deliberately do not count as coverage.
| Mapped requirement | Strength | Why (and what’s missing) |
|---|
| ISO/IEC 42001 A.8 | Partial | Transparency-to-affected-parties processes support deep-fake labelling, but the specific disclosure duty and its artistic-works carve-out have no ISO clause equivalent. |
| NIST AI RMF MEASURE-2.8 | Partial | Deep-fake labelling is transparency evidence for the 2.8 examination, but the disclosure duty and its exemptions are EU-specific. |
Disclaimer
Compliance guidance, not legal advice. Confirm obligations with counsel. Pack verified 2026-07-29.
Frequently asked questions
What does "Disclose deep fakes you deploy" require?
Disclose that image, audio, or video content resembling real people, objects, places, entities, or events — where it could falsely appear authentic — has been artificially generated or manipulated. For evidently artistic, satirical, or fictional works, disclosure may be made in a manner that does not hamper display or enjoyment.
When does this obligation apply?
applies from 2 August 2026
Who does this obligation apply to?
The deployer role under the EU AI Act. Statutory basis: Art. 50(4).
